SENCO® SPECIALTY FASTENERS
SENCO wanted to expand its stainless steel and aluminum fasteners by offering corrosion resistant fasteners to be used in a variety of applications from siding, fencing, decks, docks, to general exterior construction. The brochure was utilized as a tool to educate end users and help inform their decision making process. In order to find the right fastener an end user must consider 3 essential aspects: wood type, connection type and environment. The vital information (fastener types, material/application and environmental conditions) runs across the full spread so when the end user opens the brochure they can answer the question, what fastener is best for you? With the abundance of information, the content had to be highly organized, carry impact and meaning, while being simple to understand.