Speed dating. Ever been involved? What are you thoughts on it? I have never had the pleasure to participate in the actual event, but I think this feels a little bit like it. In less than 2 minutes you will come to a conclusion of me based on what you read below.
Well, here goes nothing...
HAVE BEEN DOING
Nearly 15 years of experience in the branding and design field including: brand strategy, packaging, print, web, collateral, identity development, 3D and exhibit/tradeshow design. Highly organized and able to manage multiple projects and teams, while being flexible in the fast-paced design world. Involved in innovation sessions, brainstormings and consumer research in order to deliver effective and successful brand experiences.
WHERE I HAVE BEEN HIDING
May 2010 – Present
Work closely with account services and strategist to ensure all deliverables are on task from both a creative and strategic standpoint.
Leverage participation in consumer intersects and research sessions to better solve client challenges through strategic and innovative design.
Brainstorm, develop and execute all 3TC Design branding and design materials to increase company recognition and brand awareness.
Led a collaborative team of creatives, strategist, account executives, photographer and web developer to launch the 3TC Design web site with the goal to increase new business opportunities.
Brands: Kettle Brand Potato Chips, Krispy Kreme, Lance Sandwich Crackers, Snyder of Hanover Pretzels, Cape Cod Potato Chips, Archway Cookies, BP Castrol, Frito-Lay, Lifestyles, Chiquita, Majestic, Airheads, Crystal Farms, Senco Tools, Velvet Ice Cream
2007 – 2010
Served as creative lead for 3M account, provided art direction on photo shoots, illustrations, package and print layouts while building and maintaining strong business relationships.
Attended research sessions to acquire deeper insights and better understanding of consumers’ decision making process and purchasing habits. Effectively communicated the creative and strategic thought process behind ideas that were presented to the team.
Brands: Scotch-Brite, P&G, Dial, Pepsi, Chiquita, Nexcare, Airheads, American Standard
WBK Marketing & Design
2005 – 2007
Designed concepts and creative solutions that included: package design, logo development, print and promotional collateral.
Managed projects through all points of the creative process while maintaining tight deadlines.
Developed strong layout skills with an emphasis on package and print design. Focused on attention to detail to ensure the final product met the highest standards.
Brands: Pepsi, Quaker State, Pennzoil, Golden Corral, Boise Paper, Turtle Wax, Hershey, Renuzit
2003 – 2005
Envisioned and conceptualized trade show exhibits that explored construction processes and materials along with modular, portable and functional design.
All exhibits had to deliver a positive brand experience that aligned with brand positioning while exceeding the marketing strategies for the attended audience.
Demonstrated the ability to learn and utilize 3D rendering software to make concepts come to life.
Brands: United Airlines, Nissan USA, Paul Mitchell, Toyota Motor USA, Spalding Sporting Goods
OF MY JOURNEY
Bachelor of Fine Arts
1999 – 2003
Oak Hills High School
Class of 1999