MAJESTIC®

When you think of MLB (Major League Baseball), you should think of Majestic®. The brand is (and has been for a longtime) the official jersey of America's Favorite Pastime. Majestic® wanted to expand their brand beyond the licensed MLB uniforms and apparel. Leveraging its on the field brand presence Majestic® launched a brand of baseball equipment and apparel designed for 'the player,' not just 'the fan' of the game. The strategy was to utilize the Majestic® uniform label to give the new brand the authenticity it deserved, while visually showcasing the rich history and tradition of the game of baseball.

MERCHANDISE TAGS CONCEPT NO.1

MERCHANDISE TAGS CONCEPT NO.2

MAJESTIC APPAREL TAGS

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