Strengthen the brand position by introducing a specialty line of condoms known as Prestige. The Prestige line is designed for young men who are confident and trial-oriented shoppers seeking out unique experiences. In order to break through the clutter at shelf, the design needed to have visual impact, but more importantly, highly effective in communicating the variety of experiences. In order to achieve this, the use of imagery to demonstrate and showcase product features was essential. Also, calling out the benefits a user would experience in a simple and straight forward approach made it easier for the consumer to understand product differences.