KLB Steel is a steel coil & sheet distributor who specializes in stocking programs, innovative manufacturing solutions and business consultation. To depart from the standard steel companies, KLB wanted a modern and sophisticated mark, while still representing strength and trust. The simple and iconic 'K' is created from a steel 'I' beam cut in half. While the other half is an arrow that comes together to form the K. This is the same partnership KLB seeks to achieve with their customers. The blue and gray color palette add to the modern feel of the brand, while maintaining a trusted feeling.