KETTLE® BRAND FRIES

Known for their big flavor, bold crunch, and quality products Kettle® Brand launched an innovated product line called Fries. Kettle® Brand Fries deliver the same great crunch and culinary flavors, but with a very different snack experience than a standard potato chip. The use of product photography was essential for two purposes. First, to show the consumer this product was new and different, which would drive excitement for a 'french fry' chip. Second, the consumer can better understand the product was not just another extruded straw or potato string. Creatively the design aligned with Kettle® Brand's mission to target affluent Millennials, who care about how their food tastes, the ingredients in their food and the company they are buying from.

PACKAGE DESIGN & ARCHITECTURE

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