Every American farm has a story, a family, a love for the land and the animals on it. That care and passion has been part of Abbotsford Farms since 1948. For generations Abbotsford Farms and their family run farms have never compromised on hard work, quality, values and traditions. The challenge was to create a brand that showcases the pride and history of Abbotsford Farms, without it feeling old, outdated and irrelevant. This was accomplished through the use of warmer color palettes, typography that has a bit of nostalgia, but was complimented by more modern fonts and by making the egg, the hero of the design.